Infinix Mobility Limited, one of the leading smartphone makers, has unveiled Nigerian music artiste, David Adeleke, popularly called Davido, as its ambassador to flag the brand to its young target users through the art of music. Speaking at the media unveiling, Infinix Marketing Communications Manager, Adetayo Odunowo, said apart from consistently dishing out world class gadgets, Infinix understands the dynamics of its fans to be more of young trendsetters, and so is Davido’s fans, “so his coming on board is a welcome development to the company.”
   
He said Davido, being one of the biggest music artistes coming from Africa in recent times, shared a similar aim to meet the need of their target audience, “It’s no coincidence that we have come together to form a cohesive partnership.”